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Moro Hub, a subsidiary of Digital DEWA, the digital arm of Dubai Electricity and Water Authority (PJSC), signed a Memorandum of Understanding (MoU) with Intelligent Process Solutions (IPS), the most comprehensive and specialized software copmany for the rapid digital transformation of electrical power grids which develop and deliver comprehensive enterprise tools for asset and network data management, supported by advanced analytics and investment planning.

The agreement was signed between Mohammed Almalik, Chief Information Security Officer of Moro Hub and Michael Schneider, Chief Executive Officer of IPS at Middle East Energy, Dubai 2025, that ran at Dubai World Trade Centre recently, solidifying a strategic partnership aimed at revolutionizing software solutions for the electrical utilities sector.

This partnership represents a significant milestone for both organizations as they join forces to deliver innovative AI-driven solutions tailored for the energy sector. By combining IPS’ advanced software tools with Moro Hub’s domain expertise, the collaboration is set to empower utility providers to boost operational efficiency, enhance data utilization, and deliver exceptional customer experiences.

“Collaborative partnerships like this enable us to accelerate our contributions to the UAE’s vision of becoming a global leader in sustainable innovation. Together with IPS, we aim to redefine service delivery standards and introduce powerful AI innovations tailored for the evolving needs of utility providers,” said Mohammad Bin Sulaiman, CEO of Moro Hub.

The UAE energy market is projected to grow at a compound annual growth rate (CAGR) of approximately 14% over the next five years. The growth is primarily driven by the industrial energy management systems segment, which was the largest revenue generator in 2024. Moreover, utility companies are increasingly investing in artificial intelligence (AI) to enhance operational efficiency across the energy sector.

Additionally, strategic partnerships have been identified as a key driver for improving service provision efficiency. Research indicates that top-performing companies are 4.2 times more likely to utilize managed services partnerships for strategic advantage, leading to a 43-percentage-point performance premium over those focusing solely on cost savings. (source)

As part of the agreement, Moro Hub will also provide technical support services, ensuring business continuity and consistent service standards for utility companies across the region. This proactive support model further strengthens the client-centric approach both companies are committed to.

“Our partnership with Moro Hub represents a transformative step toward revolutionizing the software solution landscape for electrical utilities. Together, we will harness cutting-edge technologies and enhanced support mechanisms that empower our clients to navigate the complexities of the modern utility market,” said Michael Schneider, CEO of IPS.

The strategic alliance underscores a shared commitment to technological innovation and sustainable energy solutions. It aligns with regional government vision for smart city development and next-generation utility infrastructure.